Breaking Down the CFL Product Review
Thanks to the diligence of Rosanne Nelson and the rest of the crew at Keep the 55, they were able to get in touch with Chris Morris, president and CEO of the Edmonton Elks. They had a phone call and Morris followed up with an email containing a document called the "CFL Product Review" and some added context explaining what the document contains and why its content is important. This document is different from the CFL Game Analysis Report and the CFL Statistics Report , both of which are readily available on the CFL.ca stats tab. It is generated weekly by the league's football operations department and circulated internally. In the words of Steve Daniel , CFL Associate Vice President of Football Analytics, the CFL Product Review exists because "you want to be able to advise with something objective. There is nothing subjective about this whatsoever." The document is intended to inform the CFL office how entertaining the game is by quantifying it instead of ba...